Crisis Management: It’s When, Not If …
Nearly every business will face a crisis event at some point. The difference between survival and chaos? Preparation.
In today's evolving business environment, the significance of crisis planning cannot be overstated. Consider these recent findings:
- 89% of business leaders identify resilience as a top strategic priority
- 70% express confidence in their organization's ability to handle disruptions
- Yet only 49% have playbooks for likely crisis scenarios
These statistics highlight an area where organizations can improve. Here are 10 tips to consider when building a crisis management plan.
1 - Know Your Team’s Roles
78% of businesses without clear crisis roles face slower recovery.
2 - Anticipate the Unexpected
As a starter, think of 5 potential crisis scenarios that could impact your business. Would you be ready?
3 - Practice to Perfection
Stimulate tough interviews and emergency drills.
4 - Communicate with Clarity
93% of people trust companies that communicate openly during crises. TIP: Know how to access and use your social and online platforms; speed matters.
5 - Leverage Smart Tools
AI-powered analytics + social monitoring = faster, better responses.
6 - Act with Confidence and Calm
Be the voice of reason. Leadership shines in the storm.
7 - Handle Misinformation and Capture Rumors
Monitor misinformation and address it swiftly to prevent escalation. Establish a dedicated team to track and verify rumors. Even unverified information can guide your next steps or reveal hidden truths.
8 - Do the Right Thing
Doing the right thing in tough times showcases integrity.
9 - Learn from Every Crisis
Reflect, refine, and revisit your plans after major events OR at least twice a year.
10 - The Path to Resolution
A solid crisis plan is more than just a checklist; it lays the foundation for trust and recovery. Without a crisis plan, your next crisis is forming, which could leave you unprepared because it’s a matter of when, not if.