Strategic Communications

Creating a strong communications strategy is foundational to building a strong brand

Storytelling - Through video, print, web and social - our expertise is building a foundation for how to tell your story in the near term with a critical eye toward the future.

Corporate Communications - A necessity to industries large and small, we craft, refine and share your story with internal and external audiences.

Crisis Management - Our expertise is helping organizations get ready for when -- not if -- the worst happens. The last thing you want to be doing when a crisis hits is start building your plan.

Brand Development & Corporate Governance

Creating a branded audience experience drives memorable connections with your audiences and helps differentiate you from your competitors

Mission Development - We audit, evaluate, and understand your organization to support creating a cohesive mission.

Brand Strategy and Implementation - Whether your brand is newly established or a long-standing brand that needs a refresh, we look at your goals and build a plan that will reinforce your brand with key audiences.

Non-Profit & Association Support - From organizational structure to building a pipeline for fundraising, communications strategy to content implementation, we provide a strategic approach to drive results.

Partnership Assessment - We build a framework to determine if your existing partnerships are the right fit for your organizational needs and align with your mission and values.

Reporting Guidelines & Evaluation - We excel at defining key performance indicators to evaluate your organizations activities and create efficiencies for communicating to employees, audiences, stakeholders, and partners.

Digital & Social Media Strategy

We evaluate your current strategy and create effective messaging that can be applied to your various digital and social touchpoints

Drive Growth and Engagement with Key Performance Indicators (KPIs) - Learning is the best part of your engagement strategy. Our expertise is in evaluating your metrics and being able to translate those findings into meaningful growth and engagement.

Platform Review - We evaluate your brand’s social and digital landscape and will work with your organization to establish KPIs that will help grow your audience.

Content Calendar and Planning - We build the roadmap that delivers a steady drumbeat of communications through digital and social platforms that reinforce your brand, build and sustain momentum, and drive growth.

Employee Engagement

Traditional work environments have evolved, along with your company/employee relationship. Our goal is to support organizations with fostering a positive environment that is inclusive, supportive and productive.

Communications & Media Coaching - With so many communication channels available to us its often helpful to get back to the basics. We can help you and your team define and tailor your key messages. From prep to presentation we’ll work to build confidence with not only what you say but how you say it.

Develop Company & Employee Guidelines - Creating filters that drive all communications will allow for clarity and purpose and deliver results. To do this we help establish guardrails for the when, the how and the why to engage with your audiences.

Jim Gordon is Principal of Summit Group Consulting, a strategic communications company. Jim works with a range of clients to find, build and tell their stories.

Developing and leading innovative, results-generating communications campaigns are Jim’s expertise and passion. He has been managing teams that excel in all aspects of communications, brand and product launches, crisis communications and social media for over 20 years.

Prior to Summit, Jim was Group Vice President of Corporate Brand and Reputation for Time Warner Cable. In that role he led and developed teams that directed Corporate Social Responsibility, Community Investment and Employee Engagement. He was responsible for the company’s portfolio of community partnerships and investments, including Connect a Million Minds, a $100 million philanthropic initiative. Jim and his team worked to harness the resources of the Company to have a positive social impact on communities served while aligning with the core business. Gordon also provided strategic guidance to TWC executives on a range of issues.

Before joining Time Warner Cable, Jim held executive communications positions with Discovery Communications and Comcast Corporation.

Jim serves on the Board of Navigators USA and the Mt. Washington Pediatric Hospital Foundation. He earned his Bachelor of Science in Communications from Towson University, and his Master of Modern Studies from Loyola College. Jim is a graduate of CTAM University at Harvard Business School and the Arthur Page Future Leaders Program. He resides in Baltimore, MD.